Hans Gretel: A Magical Packaging Design

Unleashing the Magic of Fairy Tales and Sweets

There is no denying the power of a well-designed packaging. It has the ability to evoke emotions, create connections, and leave a lasting impression. Hans Gretel understands this and has crafted a packaging design that is truly unique and captivating.

What sets Hans Gretel apart is its ability to promote the uniqueness of the brand and transport everyone to a fairy-tale world. The designers have infused the packaging with harmonious and positive vibes, creating an irresistible allure. The dreamy patterns, vibrant colors, and enchanting design elements all work together to create a sense of magic and wonder.

With Hans Gretel, everyone can hold a tempting cup or an enchanting bag adorned with whimsical patterns. It's a chance to carry a piece of magic with you wherever you go. The designers have managed to capture the essence of fairy tales and myths, turning consumers into adventurous travelers in a land of sweetness.

The realization of the Hans Gretel packaging design is achieved through CMYK offset printing, ensuring vibrant and high-quality visuals. The technical specifications vary depending on the product, with ice-cream cones measuring 35.5 cm x 31 cm, ice-cream cups available in 150 / 230 / 280 ml sizes, and various box sizes for Kinder Box and Candy House Box. Fringe ribbons measure 29 cm x 41 cm, adding an extra touch of whimsy to the packaging.

The Hans Gretel project began in February 2018 and was completed in December 2018 in Athens, Greece. Throughout the design process, the team delved into the world of stories, fairy tales, and myths surrounding sweet delicacies and the little joys of life. The challenge was to create packages that would attract consumers of all ages and make them believe in the magic of sweets.

The Hans Gretel packaging design has garnered recognition and acclaim. In 2019, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life. Hans Gretel's enchanting packaging design exemplifies these qualities, making it a true standout in the industry.

Hans Gretel has succeeded in creating a packaging design that goes beyond functionality. It is a gateway to a world of sweetness, joy, and imagination. With its dreamy patterns, vibrant colors, and enchanting design elements, Hans Gretel invites consumers to embrace the magic and indulge in the little pleasures of life.